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Sports are about more than just watching. They’re about predicting the next big play, trash-talking with friends, and feeling the energy of the game before the final whistle blows. Call It Official, an interactive sports engagement app, was designed to bring that experience to fans like never before.
InGame Sports, the company behind Call It Official, wanted to take its brand from a promising startup to a category leader in sports gaming and fan engagement. They needed a campaign that would drive app downloads, build brand awareness, and introduce the app to die-hard sports fans across key markets.
Watson was brought in to make that happen. Through in-depth research, strategic positioning, and high-impact digital campaigns, we built a marketing engine that put Call It Official at the center of sports conversations—on and off the field.
The sports gaming landscape is competitive. With betting apps, fantasy leagues, and prediction platforms flooding the market, Call It Official needed to stand out—not just as a game, but as a cultural movement.
Watson started with deep audience research, conducting workshops, surveys, and behavioral analysis to understand what truly drives fan engagement. It wasn’t just about making bets or calling plays. It was about community, bragging rights, and that electric moment when you prove you knew it before anyone else.
Our findings shaped the brand’s new messaging. Call It Official wasn’t just another sports app. It was the place where fans take control of the action.
The new positioning was built around three key themes:
Drive the Action. The app wasn’t just about watching—it was about calling the game in real time and making every play more exciting.
Rep Your Team. Whether playing with friends or going head-to-head against rivals, Call It Official gave users a platform to show off their fandom.
Win Big. From competing in live matchups to earning rewards, the game offered users tangible bragging rights.
This messaging shaped everything from the app’s website to social media content to ad creatives.
With a refined brand identity in place, Watson developed a multi-tiered marketing strategy to launch Call It Official in key markets, targeting sports fans where they were most active. The campaign focused on four major NFL cities—Kansas City, New Orleans, Seattle, and Tennessee—leveraging location-based marketing to engage hardcore fans.
Twitter was a core battleground. Real-time engagement during live games positioned Call It Official as the go-to app for sports fans wanting to predict plays and challenge their friends. Paid Twitter campaigns ensured the app was showing up in trending game-time conversations. Facebook and Instagram campaigns amplified brand awareness, using a mix of interactive video ads, influencer collaborations, and fan-driven content to showcase how users were engaging with the app. TikTok introduced viral potential, using quick, engaging videos to highlight real users making predictions and reacting to wins in real time. With TikTok’s algorithm-driven content discovery, the campaign gained momentum quickly, pushing Call It Official into new audiences.
Paid search ads ensured that when fans looked up NFL predictions, live game betting, and play-by-play forecasts, Call It Official was at the top of the results. Display ads were placed strategically across sports news sites, team forums, and prediction platforms, reinforcing brand visibility and driving downloads.
Watson worked with sports influencers, gaming personalities, and former athletes to create authentic endorsements. These partnerships brought credibility and expanded the app’s reach to engaged fan communities.
Call It Official thrived on real-time game engagement. Watson designed campaigns that synced with primetime matchups, playoff games, and high-stakes rivalries, offering time-sensitive promotions and interactive social media challenges. Geo-targeted ads ensured that fans in stadiums or watching live broadcasts were served app promotions tailored to the teams they were rooting for.
The campaign delivered a major win for InGame Sports. Call It Official saw a significant spike in downloads across the targeted NFL markets, with organic engagement rising as fans shared their predictions and wins online.
Brand awareness skyrocketed. The app’s Twitter and Instagram engagement doubled, and TikTok activations led to a viral boost in user adoption. The paid search and display campaigns outperformed industry benchmarks, securing top ad placements and high conversion rates.
Call It Official went from being an emerging app to a recognized player in the sports engagement space, with fans embracing it as their go-to platform for gametime predictions and competition.
Watson’s work with Call It Official wasn’t just about a single campaign—it was about laying the foundation for long-term brand growth. As Call It Official expands into new markets and explores deeper partnerships with sports leagues and media outlets, Watson’s strategy will continue evolving, ensuring that the app remains a leader in fan-driven sports engagement.
The game doesn’t stop here. The next phase includes expanding into college sports, strengthening influencer collaborations, and optimizing user retention through deeper engagement strategies. Call It Official isn’t just about watching sports. It’s about owning the moment. And the game is just getting started.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
