Contact Us
Careers
FAQ
Eddie Bauer has been an outdoor lifestyle staple for over a century. While the brand carries strong recognition, its visual identity and retail experience needed a refresh to compete in a modern, highly competitive market. Watson worked to refine the brand mark, logo lockups, and retail strategies, ensuring Eddie Bauer’s heritage and authenticity were preserved while aligning with contemporary consumer expectations.
A key part of this initiative was modernizing the Goose & Canoe emblem, a signature element of Eddie Bauer’s identity. Watson also worked on packaging and print guidelines, ensuring the brand’s rugged, high-quality appeal translated seamlessly across retail, digital, and international markets.
With competitors like Columbia, Patagonia, and L.L.Bean, Eddie Bauer needed a clearer narrative and stronger retail presence. Watson’s work reinforced the brand’s commitment to craftsmanship and functionality, creating a cohesive strategy for continued market growth.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
