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Consolidated Community Credit Union (CCCU) has long been a trusted name in Portland, offering personalized financial solutions tailored to the local community. To deepen their connections with employees at Adidas, Columbia Sportswear, and Daimler, CCCU partnered with Watson to redefine their branding, align with employer cultures, and create impactful campaigns. The goal was to position CCCU as the financial institution of choice for Portland’s leading employers while delivering value to their employees through seamless experiences.
CCCU’s challenge was to create a unified brand narrative that resonated with the distinct identities of Adidas, Columbia Sportswear, and Daimler. Each employer’s culture is unique—Adidas embodies innovation and energy, Columbia focuses on resilience and adventure, while Daimler values precision and reliability. Watson’s strategy ensured CCCU’s branding aligned seamlessly with these values, fostering trust and engagement among employees.
Through workshops and primary research, we developed tailored messaging and visuals that reflected CCCU’s commitment to supporting the financial well-being of these employees. Integration with HR teams allowed for consistent communication across internal channels, ensuring employees were aware of CCCU’s benefits and services designed specifically for their needs.
Watson launched targeted campaigns to reach employees where they worked, played, and connected. These included immersive video and photo campaigns showcasing real CCCU members from Adidas, Columbia, and Daimler. Testimonials highlighted how CCCU’s personalized services empowered employees to achieve their financial goals, from home loans to savings plans.
A comprehensive digital strategy reinforced these campaigns, with microsites and portals tailored for each employer. These platforms offered user-friendly tools, such as financial calculators, educational resources, and seamless account management options. On-site experiences, such as financial wellness seminars and pop-up banking events, further strengthened CCCU’s presence within these organizations.
The impact of Watson’s work with CCCU was clear. Membership among employees at Adidas, Columbia Sportswear, and Daimler grew by 37%, with significant increases in adoption of specialized financial products such as home and auto loans. Engagement metrics on employer-specific portals exceeded expectations, reflecting the success of targeted messaging and ease of use.
CCCU’s alignment with employer cultures enhanced their reputation as a trusted partner, with feedback from HR teams praising the seamless integration and value-added services. Employees noted the convenience of CCCU’s tailored solutions and the sense of trust fostered by their community-focused approach.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
