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Caldera is an outdoor brand focused on performance-driven products, but its packaging needed a strategic overhaul to maximize retail impact. Watson worked to streamline product storytelling, retail display strategies, and brand messaging to ensure that key product benefits stood out at a glance.
Watson developed packaging solutions that aligned in-store and online product positioning, ensuring a consistent experience for consumers across multiple retail channels. This approach enhanced product discoverability, reinforced brand credibility, and increased consumer confidence in the Caldera brand.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
