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Redefining Dementia Care: Anthem Memory Care began with a bold vision to provide person-centered care for individuals with Alzheimer’s and dementia. Founded by industry experts with personal ties to memory care, Anthem partnered with Watson Creative to bring this vision to life. Over the past decade, the collaboration has resulted in a nationwide presence of 20 vibrant communities focused on enriching lives and creating meaningful connections.
From Vision to Reality: Anthem needed more than a brand—it needed an identity that reflected its deep commitment to compassionate care and community building. Watson’s challenge was clear: establish a foundation for Anthem’s growth while staying true to its mission of treating residents like family.
The Foundation of Care: Watson conducted immersive workshops with Anthem’s founders, exploring their values and aspirations. These sessions laid the groundwork for a cohesive narrative, highlighting Anthem’s emphasis on holistic care and the dignity of its residents.
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Person-Centered Messaging: Through extensive research and persona development, Watson crafted messaging that resonated with Anthem’s diverse audiences, including families, caregivers, and healthcare professionals.
Visual Identity: The Anthem flame and lantern logo was designed to symbolize hope, guidance, and community, reflecting the personal and professional values of the organization.
Digital and Print Collateral: Watson created an accessible and user-friendly website, brochures, and videos to educate families and establish Anthem as a trusted authority in
Anthem Memory Care’s partnership with Watson Creative has been a journey of growth and impact. Together, they have built a brand that not only redefines memory care but also uplifts the lives of residents and their families. By staying true to its mission, Anthem continues to light the path for compassionate and innovative dementia care across the nation.
"Watson Creative has completely transformed our brand and marketing process. From redefining our logo to crafting heartfelt videos, they’ve elevated how we connect with families and communities." – Lewis McCoy, Principal & CMO, Anthem Memory Care
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
