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Sustainability has shifted from a value-add to a business imperative. The Higg Index, known for its role in measuring environmental and social impact in the apparel industry, sought to evolve into a global leader in sustainability intelligence. Watson Creative answered the call, transforming the Higg Index into Worldly: a bold brand that provides actionable insights and drives impactful change across industries.
The Higg Index, established by the Sustainable Apparel Coalition, had long served as a trusted benchmarking tool in the fashion and apparel industry. However, its legacy as a technical framework needed an upgrade to match the shifting global priorities around sustainability and corporate accountability. It wasn’t enough for the Higg Index to be functional; it had to inspire, lead, and provoke action on a global stage. Watson Creative stepped in to craft a brand that would not only preserve Higg’s credibility but amplify its influence across industries and geographies.
After an extensive discovery and naming process, the name “Worldly” emerged as the ideal representation of the brand’s vision. It conveys sophistication, global reach, and a sense of collective responsibility—qualities essential to positioning Worldly as a transformative force in sustainability. More than 50 potential names were evaluated, but "Worldly" stood out for its ability to align the brand’s legacy with its aspirational future.
The manifesto behind Worldly was carefully crafted to articulate its core mission: to reshape how brands do business through transformative technologies, catalytic insights, and actionable data. It speaks to the urgency of climate action while positioning Worldly as a collaborative leader guiding industries toward measurable impact.
The manifesto emphasizes that transparency, compliance, and sustainability are no longer optional. Instead, they are imperatives that define the future of business. Key excerpts include:
These statements reflect Worldly’s commitment to driving change through data and action, inspiring businesses to move beyond platitudes and deliver real-world results.
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Worldly’s visual identity was engineered to balance professionalism with a sense of urgency. Bold typography conveys confidence, while vibrant color palettes reflect energy and action. The design system incorporates elements of irreverence and forward-thinking creativity, ensuring the brand resonates with progressive audiences who value innovation and accountability.
Through its manifesto, messaging, and visual identity, Worldly now stands as a beacon of sustainability—a brand that not only measures impact but galvanizes industries to redefine their role in creating a sustainable future. We launched the brand globally in 11 different languages on five continents.
Digital Transformation: Worldly required a digital platform to serve stakeholders ranging from executives to data analysts. Watson Creative delivered an intuitive dashboard that provides transparency into supply chain sustainability, offering modular tools designed for scalability and impact. Global accessibility was prioritized, ensuring inclusivity through multilingual support. These digital solutions empower brands to measure, mitigate, and monitor their environmental and social impact effectively.
Tailored Messaging for Key Audiences: Worldly’s messaging strategy was built to engage three primary audiences: pragmatists focused on actionable data, idealists driven by systemic change, and intellectuals searching for breakthrough insights. Each segment was addressed with a voice that resonated with their unique priorities, making the brand compelling across diverse sectors.
Impact Beyond Metrics: Worldly’s transformation has positioned it as a global leader in sustainability intelligence. Its influence spans partnerships with brands like Nike, Adidas, and Patagonia while enabling measurable improvements in supply chain transparency and carbon reduction. The brand’s tools have been featured in The New York Times, Business of Fashion, and other prominent publications, amplifying its reach and credibility.
Moving Forward with Purpose: Worldly’s success showcases the power of strategic branding and innovation to drive change. With a renewed identity and transformative tools, it empowers industries to act decisively on sustainability. Worldly’s mission challenges businesses to reimagine their impact and build a future where transparency and action define success.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
