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Washington County, Oregon, home to a diverse population and corporate powerhouses like Intel and Nike, is a community built on innovation and inclusion. For over a decade, Watson Creative has partnered with the Washington County Sheriff’s Office (WCSO) to redefine how the agency communicates its mission and attracts top talent. Through strategic branding, storytelling, and digital engagement, WCSO has become a leading voice in law enforcement recruitment, inspiring a new generation to serve.
Watson’s collaboration with WCSO spanned rebranding, web design, and video production, all underpinned by a focus on equity and inclusion. The ground-breaking Public Safety Training Center was a focal point, showcased through a compelling video campaign that highlighted state-of-the-art facilities and mentorship opportunities. Messaging centered on values like problem-solving, compassion, and comradery, reinforcing WCSO’s identity as a progressive and people-focused agency.
A refreshed digital presence included a user-friendly website with targeted content aimed at prospective recruits. Visual storytelling brought the WCSO culture to life, emphasizing the human side of law enforcement and the unique opportunities available in Washington County. Watson also developed a robust social media strategy, ensuring consistent engagement with diverse audiences.
Watson’s decade-long partnership with WCSO has produced exceptional outcomes. Recruitment campaigns have consistently attracted high-caliber candidates, strengthening the agency’s workforce with individuals who share its commitment to service and community. The revamped digital strategy increased web traffic and engagement, while video campaigns generated excitement and pride among both current staff and recruits.
Employees frequently expressed their appreciation for how Watson’s work represented their dedication and values. This sense of pride extended beyond the agency, fostering stronger connections with the community.
Jessica Chandler, Executive Director of Washington County Sheriff’s Office, expressed the agency’s gratitude: “We are extremely satisfied with our business relationship with Watson. They have always worked within our budget and timeline restrictions and have consistently produced a final product that has far surpassed our expectations. Watson Creative is transparent with costs, timelines, constraints, and expected deliverables. From the very beginning, Watson has been easy to work with— from the bid process to establishing a contract to the final product, each step has gone smoothly.” She continued, “We greatly appreciate everything Watson has done for us the past few years. Your patience and professionalism as we work through these projects with our agency’s unique rules and culture really make such a difference to us. Beyond that, the way Watson has been able to help tell the stories of the people who work here and offer a different look at this career is amazing. I frequently hear
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