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A Unique Opportunity to Engage Fans and Showcase Utah
The Utah Jazz are not just a basketball team but a symbol of pride for the entire state. Their games offer fans a chance to come together and celebrate their love for the game and their community. As the Jazz looked to deepen fan connections and showcase the unique culture of Utah, Watson crafted a strategy that would integrate sports, tourism, and local institutions like BYU. This collaboration aimed to celebrate Utah’s identity while delivering unforgettable fan experiences.
Watson partnered with the Jazz to create a loyalty platform that engaged fans across multiple touchpoints. From gamified rewards for game attendance to travel incentives tied to Utah’s renowned parks and attractions, the program fostered deeper connections between fans and their team. Immersive digital campaigns highlighted Jazz players exploring Utah’s natural beauty, blending basketball with the state’s culture. Game-day activities at Vivint Arena were enhanced with interactive features, from real-time stats to digital polls, creating an engaging and inclusive environment for all attendees.
The results were striking. Attendance increased by 15% as more fans were drawn to the enriched game-day experience. Digital engagement rose by 28%, as fans embraced personalized content and interactive features. Merchandise sales grew by 20%, spurred by loyalty rewards and exclusive Jazz items. For teams looking to build similarly impactful strategies, partnerships with local institutions can create meaningful synergies, while celebrating regional culture can resonate deeply with fans. Additionally, offering diverse touchpoints for engagement ensures fans feel connected wherever they are.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
