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Trilinear Technologies specializes in advanced digital display processing, offering semiconductor IP solutions for industries ranging from automotive to consumer electronics. Their work powers everything from high-resolution medical imaging to in-car navigation systems. Despite their technical expertise, their brand and messaging lacked clarity, making it difficult for potential clients to grasp their full capabilities.
Watson conducted a competitive audit, analyzing industry trends and benchmarking Trilinear against leading semiconductor and display technology providers. Our research highlighted an opportunity to reposition Trilinear as a thought leader in high-performance, energy-efficient digital processing.
We developed a brand strategy that emphasized:
• Reliability and scalability for enterprise solutions
• Cutting-edge technology that meets evolving display standards
• Partnership-driven innovation for OEMs and device manufacturers
The brand refresh included a new tagline: “Precision in Every Pixel”—a direct reflection of Trilinear’s commitment to uncompromising display performance. Messaging pillars were refined to address key industry verticals, ensuring tailored communication for automotive, medical, and consumer electronics partners.
The digital presence was overhauled with a content-driven approach, incorporating white papers, case studies, and interactive product demos to showcase Trilinear’s technology in real-world applications.
Watson launched a multi-phase campaign strategy targeting industry conferences, trade publications, and digital advertising. The focus was on positioning Trilinear as an industry authority, leveraging their expertise to educate and engage prospective clients.
By refining its brand identity, messaging, and digital strategy, Trilinear has reinforced its position as a leader in display processing, paving the way for continued innovation and market expansion.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
