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SR Smith has been at the forefront of architectural hardware for decades, creating high-performance products that balance aesthetics with durability. As their product range expanded and their market positioning evolved, they needed a brand and digital presence that accurately reflected their role as an industry leader. Watson worked closely with the team to refine their brand identity and ensure their messaging resonated with architects, designers, and builders.
One of the core challenges was maintaining the balance between SR Smith’s legacy craftsmanship and its commitment to innovation. Watson developed a refined brand identity that emphasized both—the meticulous attention to detail in their manufacturing process and their forward-thinking approach to product development. This included a strategic refresh of their website to better showcase their product catalog and expertise.
Beyond branding, Watson worked with SR Smith to improve their digital presence, ensuring that their website and marketing materials positioned them as a go-to resource for high-end architectural hardware. With refined messaging, improved storytelling, and an emphasis on the quality of their products, SR Smith reinforced its reputation as a trusted partner in the architecture and design space.
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