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Inspired by Chiefs Kingdom, Focused on Soccer’s Future
Following the success of Watson’s work with the Kansas City Chiefs, Sporting KC tapped Watson to transform their fan engagement strategy. As one of the premier clubs in Major League Soccer, Sporting KC wanted to create a platform that celebrated their fans and reflected Kansas City’s growing passion for soccer.
Watson designed a loyalty platform that rewarded fans for their devotion to the team. From attending games to purchasing merchandise, every interaction added points that could be redeemed for exclusive rewards, such as autographed memorabilia and VIP game-day experiences. Watson also produced compelling digital content, including videos featuring Sporting KC players, behind-the-scenes training footage, and personalized messages for fans.
On game days, Watson enhanced the experience at Children’s Mercy Park with interactive fan zones, live music, and digital activations that allowed fans to vote on stadium music and engage with live stats.
Sporting KC saw remarkable results, with attendance increasing by 19% and digital interactions climbing by 26%. Merchandise sales grew by 21%, driven by the loyalty platform and exclusive content. Watson’s holistic approach helped solidify Sporting KC’s reputation as a leader in MLS fan engagement.
A Watson strategist noted: “The energy at Children’s Mercy Park is electric. Being part of the team that elevated that experience for fans was incredibly rewarding.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
