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SORAA has been at the forefront of LED lighting innovation since its founding in 2008. With a foundation in pure gallium nitride (GaN-on-GaN) technology, SORAA developed lighting solutions that set a new standard for color rendering, energy efficiency, and beam control. Despite its technological advancements, SORAA needed a stronger brand identity and a PR strategy that would position it as the premier choice for architects, designers, and high-end commercial applications.
Watson worked with SORAA to refine its brand story, develop strategic messaging, and execute a high-profile PR activation in New York City. The goal was to amplify the brand’s presence, engage key decision-makers, and drive awareness of SORAA’s cutting-edge innovations.
SORAA’s technology was unmatched, but its brand messaging lacked a compelling narrative that connected with its core audience. Watson conducted market research, competitive benchmarking, and persona development to identify the emotional and functional drivers that influence purchasing decisions in hospitality, retail, museum, and commercial design.
The refined messaging positioned SORAA as more than just an LED manufacturer. It became a partner in creating exceptional environments, helping designers bring out the full potential of their spaces. The tagline was redefined to reflect the intersection of science and artistry, aligning SORAA’s brand with the elite circles of architectural and interior design.
To elevate SORAA’s reputation, Watson orchestrated an exclusive PR event in New York City, bringing together media, influencers, and industry leaders to experience SORAA’s technology firsthand. The activation focused on immersive lighting demonstrations, showing how SORAA’s LEDs could transform retail displays, dining atmospheres, and gallery spaces.
The campaign resulted in significant media coverage, influencer endorsements, and increased industry credibility. By refining its brand identity and amplifying its market presence, SORAA strengthened its position as the go-to lighting solution for professionals who demand unmatched color accuracy and control.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
