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Skullcandy built its brand on youth culture, music, and extreme sports, but as competition grew, the company needed to refine its marketing strategy to maintain its edge in retail and direct-to-consumer channels.
Watson worked on B2C campaigns, brand activations, and content strategies that reinforced Skullcandy’s presence in both music and action sports. From sponsorship strategies to influencer marketing, the goal was to keep Skullcandy connected to its audience through high-energy storytelling and immersive retail experiences.
By aligning brand messaging with cultural trends, music partnerships, and extreme sports collaborations, Watson helped Skullcandy continue to resonate with its core consumers while expanding into new global markets.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
