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Amidst the uncertainty of the pandemic in 2020, SetPath was born with a clear mission: to guide young adults during their defining decade (ages 18–28) toward purposeful, fulfilling lives. The organization offers mentorship and a life-planning framework to help individuals clarify their goals and build actionable plans to achieve them.
Backed by the leadership of Building Champions CEO Daniel Harkavy and a passionate team of founders, SetPath operates as a nonprofit dedicated to inclusivity and accessibility. With its services offered free of charge, SetPath ensures that every young adult has the opportunity to discover purpose, hope, and direction.
Watson Creative partnered with SetPath to bring this transformative vision to life by creating a cohesive brand, robust digital tools, and a seamless user experience for both planners and guides.
SetPath’s mission centers on empowerment and accessibility, and its brand needed to reflect these values. Watson crafted a visual identity and messaging strategy that underscores SetPath’s commitment to guiding young adults through life’s critical transitions.
The brand voice was designed to be inspiring, approachable, and encouraging, emphasizing that everyone has a purpose worth pursuing. Taglines like “Live Forward” and “Guiding Purpose, Inspiring Hope” became rallying cries for the organization’s work.
SetPath’s transformative approach to mentorship and life planning is rooted in addressing the challenges young adults face today, including rising rates of anxiety, depression, and uncertainty. Through its digital tools and mentorship network, SetPath empowers planners to clarify their identities, aspirations, and action plans while helping guides transfer their wisdom and encouragement.
Recognizing the need for a tech-enabled approach, Watson designed and built a comprehensive digital ecosystem to support SetPath’s mentorship model. This included:
These digital tools make life planning accessible to users worldwide, with plans to expand offerings into 20 languages for a truly global reach.
Since its launch, SetPath has grown into a beacon of hope for young adults navigating their defining decade. The intuitive platform and engaging brand have fueled the organization’s ability to connect planners and guides, fostering relationships that inspire growth and success.
SetPath’s innovative platform and inclusive mission demonstrate the power of mentorship and technology in transforming lives. With its unwavering commitment to young adults, SetPath continues to pave the way for a more purposeful and hopeful future.
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