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First of its kind, TEKagogo is a digital platform that connects dentists and service technicians at the point of need. Now instead of waiting around for third-party providers to schedule service, dentists use TEKagogo to instantly arrange same-day repairs. That’s less down time at a lower cost. Even more, “TEKs” earn significantly more than the industry average. Watson’s role in all of this? We were tapped to bring this game-changing technology to life.
Employing our proprietary gamification system, MOTIV8, we integrated a loyalty program with the TEKagogo app. MOTIV8 boosts adoption and maximizes retention for dentists as well as technicians. Users earn points for filling orders, completing calls, quality of service, certifications, and more. Points are redeemed for TEKagogo gear, Amazon gift cards, and exclusive experience.
Better pay, more flexibility, and greater appreciation for TEKs. Faster service and cheaper repairs for dentists. Yes, those results matter. But we believed that TEKagogo needed a brand that spoke to a deeper value proposition. Personal and professional actualization. A true sense of security. Sustained optimism in the future. Sounds lofty? Maybe. But “results” come and go. Renewing a sense of hope and purpose in any industry sticks.
It rewards users by facilitating a higher standard of living for dental technicians, stronger working relationships between dentists and techs, and excellence across the network. That’s the story we decided to tell.
We’re a highly disruptive company. We needed an agency that could keep pace. Watson Creative kicked down all the doors: brand, messaging, design, content creation, and loyalty. They’re a one-stop shop of awesome.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
