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Right Response needed a strong, professional brand presence to scale its nationwide sales and ultimately attract acquisition interest. Watson refined the branding, packaging, and marketing materials, ensuring the company’s visual identity matched the quality and reliability of its first-aid products. Custom-designed sales kits and collateral equipped the nationwide sales team with the tools to confidently pitch Right Response products to major distributors and corporate buyers. The polished presentation and strategic positioning made the company an attractive acquisition target, ultimately leading to a successful sale to Johnson & Johnson. Watson’s expertise in packaging, branding, and sales strategy not only elevated Right Response’s market appeal but also helped secure its future within a globally recognized healthcare brand.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
