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The creation of PEAK Credit Union marks a significant milestone in the financial services industry, combining the expertise of Northwest Credit Union and TwinStar Credit Union. Watson Creative was instrumental in naming and strategizing this merger, ensuring a cohesive brand identity that reflects the institution’s expansive reach and commitment to its members. With over 80 retail locations across the Pacific Northwest, PEAK is poised to deliver a unified experience, supported by Watson’s ongoing work in branding, launch, web design, and campaign development.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
