OSU Student Athletes

Every Day Champions: Highlighting Excellence On and Off the Field

Watson Creative partnered with Oregon State University to launch the Every Day Champions campaign, celebrating the dedication, resilience, and success of OSU’s student-athletes both in competition and in the classroom. This initiative showcased the university’s commitment to holistic development, spotlighting stories of academic excellence, athletic achievements, and community impact. Through striking visuals, engaging narratives, and targeted digital campaigns, Watson brought the Every Day Champions message to life, inspiring pride among students, alumni, and fans.

Discover more of our impactful collaborations with OSU, including university-wide commjunications and athletic marketing initiatives.

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RESEARCH

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Results

Benefits

Not Everything. Just What Works.

Strategy

Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.

Content

Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.

Digital

Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.

Experiential

Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.

Marketing

Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.

Consulting

Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.