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Oregon’s state parks offer some of the most breathtaking landscapes in the United States, drawing millions of visitors each year. However, with increased foot traffic comes an uptick in safety concerns, ranging from wildlife encounters to fire prevention and water safety. Recognizing the need to educate the public while maintaining the natural beauty of the parks, Oregon State Police and Oregon Parks developed a safety-focused campaign that resonated with both locals and tourists.
The challenge was twofold: educating a diverse audience with varying levels of outdoor experience while ensuring the messaging felt approachable, not restrictive. Safety materials often risk coming across as overly stern or generic, failing to engage visitors in meaningful ways. Oregon Parks needed campaigns that balanced education with inspiration, empowering visitors to enjoy the parks responsibly.
Additionally, the campaign had to address specific issues such as wildfire prevention, wildlife interaction, and water safety. These topics required nuanced messaging tailored to the unique environments of Oregon’s state parks.
They approached the project with a focus on storytelling and visual engagement. We designed a series of safety campaigns that combined eye-catching visuals with actionable tips, ensuring the materials were both informative and memorable. Each campaign was customized to address specific safety concerns, such as:
The campaigns were distributed through multiple channels, including signage within parks, brochures at visitor centers, and digital platforms like social media and the Oregon Parks website. By integrating the safety messaging into the visitor experience, the materials became a natural part of the parks’ branding rather than an afterthought.
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