Contact Us
Careers
FAQ
Born out of necessity, Oddball was founded by brothers Seth and Zac Longaker, who struggled to find stylish shoes in their size-16 feet. They turned a personal frustration into a business, creating a fun, unapologetic brand dedicated to those with extra-large shoe needs. Watson worked with Oddball on branding, positioning, marketing, digital strategy, and even product design, ensuring the company stood out in an industry that had overlooked this niche.
Oddball wasn’t just about selling oversized footwear—it was about community, humor, and empowerment. Watson helped define brand storytelling and consumer engagement strategies, ensuring that size wasn’t a problem—it was a point of pride. With bold messaging, standout visuals, and a dynamic web experience, Watson positioned Oddball as the definitive destination for large-sized footwear, catering to athletes, professionals, and anyone with an oversized sole.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
