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NorthWest Senior and Disability Services (NWSDS) is a cornerstone organization supporting seniors and people with disabilities. Known for its trusted reputation and commitment to accessibility, NWSDS partnered with Watson Creative to undertake a transformative rebranding and website redesign. This collaboration was driven by the organization’s dedication to providing clear communication, fostering personal connections, and ensuring accessibility for all.
The project began with a deep dive into NWSDS’s mission, audiences, and goals. Watson Creative emphasized aligning the organization’s visual identity with its mission to serve diverse communities. The redesigned website focused on WCAG 2.1 A/AA and ADA compliance, ensuring accessibility and usability for seniors and individuals with disabilities. Technical quality and SEO optimization were integrated into the platform, enhancing visibility and usability for key audiences, including seniors, caregivers, and referral partners.
NWSDS’s brand messaging was refined to highlight its reputation as a trusted service provider. Testimonials and case studies were showcased prominently, serving as social proof to reassure users. Direct client conversations during the onboarding process were emphasized to build trust and provide personalized support. Watson also helped create user-friendly resources that reflected the organization’s commitment to clear, accessible communication.
The collaboration resulted in a refreshed brand identity and a website that better serves NWSDS’s diverse audience. Seniors and people with disabilities can now easily navigate services and access tools designed with their needs in mind. Referral partners benefit from simplified processes, and the enhanced online presence has increased community engagement.
“Watson Creative has been a pleasure to work with, taking our feedback and making adjustments until we were not just comfortable, but happy with the final product. They worked with us and provided options to give us the optimal value for our budget. The overall look and feel of the campaign fits our needs, and the Watson team created many opportunities for communication and feedback to get us there. Watson Creative did an excellent job throughout the entire process in which we have engaged with them. We would recommend their services for similar projects.” – Kim Hunt, NWSDS Advisory Council and Public Affairs Specialist
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
