Nike Brand Guidelines Copy

NIKE – The Science of a Global Icon

A brand as powerful as Nike demands precision. Watson worked to perfect the Swoosh’s geometry, ensuring its proportions remained visually flawless across every application. Beyond that, Watson refined Nike’s corporate identity—developing guidelines for campaigns, packaging, font strategies, and color usage. These foundational elements continue to shape Nike’s global presence, maintaining consistency while allowing for creative evolution.

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You can also use this section for generic content. Avoid using this section for short content cause it will be split into two columns, use Our Process section instead.
You can also use this section for generic content. Avoid using this section for short content cause it will be split into two columns, use Our Process section instead.

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Our Process
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RESEARCH

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Results

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Benefits

Benifits
Benifits

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Not Everything. Just What Works.

Strategy

Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.

Content

Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.

Digital

Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.

Experiential

Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.

Marketing

Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.

Consulting

Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.