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Building on a Legacy of Excellence
The New England Patriots have set the standard for success in the NFL, boasting six Super Bowl championships and a fan base that’s equally legendary. Yet, with greatness comes the challenge of maintaining it. To keep fans engaged and deepen their connection to the team, the Patriots turned to Watson, leveraging our expertise from a successful project with the Boston Bruins.
The goal? Create a loyalty program that mirrored the Patriots’ championship pedigree while offering tailored experiences for every fan.
Watson developed a multi-tiered loyalty system that allowed fans to choose their level of engagement. From family-friendly packages to premium VIP experiences, the program was designed to meet fans where they were. Exclusive perks included early stadium access, player autograph sessions, and private viewing parties for away games.
The platform also incorporated gamified elements, encouraging fans to earn points by attending games, purchasing merchandise, and engaging with digital content. Personalized messaging created a seamless journey, ensuring every interaction felt intentional and rewarding.
The results were as impressive as the Patriots’ trophy case. Fan retention increased by 20%, with the loyalty program driving higher engagement across all tiers. Game-day participation rose by 24%, as fans embraced the enhanced experience. Merchandise sales grew by 19%, with loyalty-exclusive items becoming must-haves.
Matt Watson reflected on the project with a smile: “Working with the Patriots was a joy. Seeing the parallels between this project and what we’d done with the Bruins made it feel like coming home. And yes, balancing our work with the Patriots and other iconic teams is part of the fun.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
