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Inspiring the Next Generation
Watson contributed to MTV's iconic Rock the Vote campaign, working on a typography refresh and campaign design to modernize the initiative’s visual identity. By blending bold, energetic type treatments with impactful messaging, the refresh amplified the campaign’s call to action, inspiring young audiences to engage in the democratic process. This work reenergized Rock the Vote’s connection with its audience, aligning the campaign’s style with its mission to empower the next generation of voters.
Our solution focused on leveraging Rock the Vote's strengths—its brand equity in music and culture—and expanding its digital footprint. We developed a multi-platform campaign that combined engaging educational content, celebrity endorsements, and strategic use of social media to reach young voters where they are. Innovative tools like mobile polling and mock elections, alongside collaborations with artists and influencers, played a pivotal role in making political participation more accessible and appealing.
Rock the Vote's case study exemplifies the power of strategic innovation and cultural integration in mobilizing young Americans to participate in the democratic process. By understanding and tapping into the interests, behaviors, and communication channels of young voters, Rock the Vote not only increased voter registration but also fostered a more informed and engaged electorate. This journey underscores the importance of adapting to changing landscapes and demographics, proving that with the right approach, it's possible to turn apathy into action.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
