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In an era dominated by mergers and monopolies, two friends defied the odds to create a community bank built on entrepreneurial spirit and local connections. Lewis & Clark Bank emerged as a beacon for small businesses and individuals seeking a trusted partner. Watson partnered with the founders to craft a brand that would reflect their unique vision, their love for their community, and their entrepreneurial journey.
Watson reimagined the Lewis & Clark Bank brand to align with its founders’ vision. The new identity celebrated their pioneering spirit, with a bold logo and modern design system that symbolized growth and resilience.
Storytelling was central to the rebrand. Campaigns showcased the stories of local businesses and individuals who thrived with the bank’s support. Video and photo content highlighted the personal connections between the bank and its customers, reinforcing the idea that Lewis & Clark Bank was more than a financial institution—it was a community partner.
The rebrand also extended to digital platforms. A redesigned website offered seamless navigation, tools for small business owners, and resources tailored to local needs. Geotargeted campaigns ensured the bank’s message reached the right audience, driving engagement and awareness across the region.
In addition to the rebrand, Watson supported Lewis & Clark Bank with growth strategies designed to expand their impact. These initiatives included:
The rebranding and strategic initiatives delivered remarkable outcomes:
"Watson has helped us refresh and update our brand from a visual standpoint that helped communicate the organization’s culture and mission and aligning with our strategic direction for growth. Working with Watson has been fantastic. I have found that lots of creative firms have awesome ideas, but miss out on execution and timing. Watson not only is extremely talented on all things creative, but the team delivers on the big ideas."
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
