Contact Us
Careers
FAQ
Hi-Tec, a British-born outdoor footwear brand, had a rich history dating back to 1974 but needed a tailored approach to enter the highly competitive U.S. market. Watson spearheaded a comprehensive launch strategy, ensuring Hi-Tec’s heritage in sportswear and outdoor innovation translated effectively to American consumers.
Watson developed a suite of sales tools, digital campaigns, and retail activations that aligned Hi-Tec with the evolving hiking and outdoor lifestyle trends in the U.S. Our work included photo and video content, messaging strategies, and consumer-focused initiatives that showcased the brand’s performance, durability, and everyday versatility.
From in-store marketing to e-commerce optimization, Watson ensured Hi-Tec could compete against major U.S. outdoor brands while maintaining its distinct European legacy. With refined storytelling, advertising, and digital strategy, Hi-Tec successfully made its mark in the U.S. market, appealing to both performance hikers and casual outdoor enthusiasts.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
