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Make Me Nails was more than an app—it was a creative playground for tweens and teens to design their own Disney-themed nail stickers. Watson developed the brand identity, digital strategy, and app interface, ensuring the user experience was fun, intuitive, and shareable.
The challenge was creating a seamless customization experience, allowing users to explore colors, patterns, and Disney character art while keeping the design process simple and engaging. The app needed to feel like an extension of the Disney brand—playful, imaginative, and easy to use.
Through intuitive UI/UX design and a vibrant digital aesthetic, the Make Me Nails app became an interactive brand touchpoint that encouraged self-expression. Watson’s work on branding, design, and digital strategy helped turn the app into a standout experience in Disney’s mobile portfolio.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
