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Core Energy, a Japan-based performance brand, needed a strategic approach to enter the North American market, particularly in baseball and golf. Watson led a brand refinement and market repositioning effort, ensuring that Core Energy’s messaging, creative direction, and campaign materials resonated with U.S. athletes and sports retailers.
Professional baseball players in Japan had already embraced the Core Energy Belt, a product designed to improve core stability and endurance. However, introducing this technology to a new audience required a localized strategy. Watson worked closely with Core Energy to refine brand storytelling, influencer outreach, and product messaging, ensuring the performance benefits were clear and compelling to baseball and golf communities.
From Shopify development to media buying and marketing campaigns, Watson crafted a North American rollout that emphasized both scientific innovation and real-world athlete success stories. As Core Energy’s consultant, Samuel Woodcock noted, “Watson Creative has skillfully translated and evolved our communications to resonate appropriately with U.S. audiences… By carefully considering cultural nuances and consumer preferences, they have successfully created a platform that is gaining significant traction and surpassing expectations.”
Through engaging workshops, influencer collaborations, and a refined digital strategy, Watson ensured Core Energy wasn’t just launching a product—it was establishing a lasting presence in North America. Today, the brand continues to grow across MLB, amateur baseball, and golf, proving that performance-focused branding and market positioning can drive meaningful adoption in new regions.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
