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A Campaign Beyond Limits: Colin O’Brady wasn’t just chasing personal records; he was embarking on a journey that would redefine human potential. As he prepared for the Explorers Grand Slam—climbing the tallest peak on each continent and skiing to both the North and South Poles—he needed more than physical preparation. Colin sought a partner to craft a brand and campaign that would attract global attention, inspire funding, and motivate others to dream big. Watson Creative stepped in to help Colin tell his story and build a legacy.
When Colin approached us, he had a powerful goal but lacked the tools to amplify it to a global audience. Building a brand for such an ambitious project came with unique challenges: creating a cohesive narrative, securing funding, and designing a digital presence capable of engaging supporters and sponsors. Additionally, the campaign needed to resonate with audiences while honoring the magnitude of his physical and mental journey.
Watson Creative worked with Colin to develop “Beyond 7/2,” a campaign that mirrored his audacious vision. Our team crafted a brand identity and fundraising strategy that captured the essence of his story, tying his personal mission to universal themes of perseverance and exploration. A dynamic website became the campaign’s digital home, offering immersive content, updates, and fundraising options.
We also produced a suite of engaging content, including high-quality video storytelling, to emotionally connect with supporters. Each piece was designed to inspire action, from backing the campaign to sharing his story on social media. Finally, we delivered advanced tools and platforms to ensure he could effectively communicate with fans, sponsors, and media during his journey.
The Beyond 7/2 campaign became a launchpad for Colin’s career as a global icon. His successful completion of the Explorers Grand Slam drew widespread media coverage, while the brand we built for him paved the way for future speaking engagements, sponsorships, and philanthropic work. Following this success, we worked with Lucy Westlake—the youngest female to complete the Grand Slam—capturing her journey through a stunning shoot in Bend, Oregon.
These projects solidified Watson Creative’s reputation for collaborating with world-class athletes, including Ahman Green and over 50 other extraordinary individuals.
“Working with Colin O’Brady and Lucy Westlake on their groundbreaking journeys has been nothing short of incredible. Their determination and vision remind us why we push ourselves to deliver exceptional results for exceptional people.”
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
