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Clarino has been a pioneer in microfiber and synthetic leather since the 1960s, but its branding and positioning weren’t optimized for the North American market. Watson led the effort to modernize and localize the brand, ensuring that Clarino’s high-quality, sustainable materials were properly communicated to U.S. footwear and apparel brands.
Clarino’s products have been widely used in Japanese craftsmanship, including in the Randoseru backpack industry. Watson expanded this legacy of durability and performance into North America by creating a B2B branding and marketing strategy that spoke directly to footwear brands like Nike and Adidas. By crafting messaging, trade show materials, and content that highlighted sustainability and innovation, we helped Clarino gain traction in premium product libraries.
Through content creation, thought leadership, and direct industry engagement, Watson positioned Clarino as a top-tier synthetic material for brands seeking durability, sustainability, and high-performance engineering. The result? Stronger brand recognition and increased adoption across U.S. product development teams.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
