Contact Us
Careers
FAQ
Watson Creative partnered with Citi Group to enhance their global brand architecture, ensuring consistency and clarity across their extensive portfolio of services. Through strategic research and collaborative workshops, Watson developed a cohesive framework that aligned Citi Group’s diverse offerings under a unified identity. Complementing this effort, Watson executed targeted campaigns designed to resonate with both B2B and B2C audiences, showcasing Citi’s commitment to innovation, accessibility, and trust. The redefined brand architecture and impactful campaigns reinforced Citi’s leadership in global financial services.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
