Contact Us
Careers
FAQ
The Chicago Bears, one of the NFL’s most celebrated franchises, embody a rich tradition of excellence, community connection, and passionate fandom. Amidst an organizational transition, the Bears engaged us to craft a loyalty program that amplified fan engagement, increased revenue, and strengthened ties to their storied heritage.
Established in 1920, the Chicago Bears are a cornerstone of the NFL with a legacy defined by defensive dominance, passionate fans, and an enduring cultural impact. However, the team faced a multifaceted challenge: maintaining fan enthusiasm during a rebuilding phase while maximizing the potential of their stadium.
This iconic franchise, with its deep ties to Chicago’s history, sought innovative solutions to strengthen its community connections and bolster revenue streams. With plans for a $5 billion stadium project in progress and a focus on revitalizing team performance, the organization needed a strategic approach to engage their loyal fan base and attract new supporters.
We designed a comprehensive loyalty program that fused creativity, technology, and the spirit of the “Monsters of the Midway”. This solution began with a seamless digital portal and app integration, allowing fans to access rewards, track points, and engage with exclusive content. Gamified challenges encouraged tailgating and early arrivals, while real-time updates on rewards provided discounts on concessions and merchandise.
Exclusive fan experiences were at the heart of the program, offering once-in-a-lifetime opportunities such as flying on the team jet, joining players on the sidelines during games, and meeting team legends. These experiences deepened emotional connections with the brand and fostered loyalty among fans.
Beyond the stadium, the program extended into the community. Local fun runs, charitable events, and tailgate competitions were organized to deepen ties with the Chicago area. Partnerships with local organizations amplified the Bears’ community impact and strengthened their role as a pillar of the city.
The loyalty program achieved significant results. Parking and concession revenue increased by 15% as fans arrived earlier to tailgate and enjoy pregame activities. Season ticket renewals rose by 20%, driven by loyalty rewards and exclusive experiences. Participation in local events surged, further solidifying the Bears’ reputation as a community-focused organization.
The “Monsters of the Midway” identity was revitalized through a partnership with ATHLiTACOMiCS, featuring trading cards that reimagined players as superheroes. This initiative bridged generations of fans, blending nostalgia with modern storytelling to celebrate the team’s legacy.
As the Chicago Bears advance their ambitious stadium plans and seek new leadership to guide their team, the loyalty program sets a precedent for fan-centric innovation. By intertwining technology, tradition, and community, the Bears are poised to strengthen their legacy both on and off the field.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
