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Cascade Fence and Deck has built a reputation for high-quality, custom outdoor living solutions in the Pacific Northwest. As they continued to grow, they needed a refined brand identity and marketing strategy that would highlight their craftsmanship, expertise, and customer-first approach. Watson stepped in to shape a brand that not only resonated with their existing clientele but also positioned them for expansion.
The company’s digital presence needed to work harder—serving as both an educational resource and a lead generation tool. Watson overhauled the website with clear navigation, compelling imagery, and an intuitive user experience that made it easy for customers to explore design options, request consultations, and get inspired by past projects. SEO enhancements ensured that Cascade Fence and Deck appeared at the top of search results, driving more inquiries and bookings.
Beyond the website, Watson developed a content and advertising strategy designed to engage homeowners at every stage of the decision-making process. From social media campaigns to targeted email marketing, every piece of communication reinforced Cascade Fence and Deck’s position as the go-to provider for durable, stylish outdoor spaces. The result was increased brand visibility, higher engagement, and a growing customer base eager to transform their outdoor living areas.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
