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Brass Media, a financial magazine targeting students, partnered with Watson Creative to refine their brand and expand their reach as a leader in youth financial literacy. Funded by banks and credit unions across the nation, Brass Media serves as a trusted resource for schools, providing engaging content designed to educate and empower young readers. Watson developed strategic campaigns and creative assets that amplified Brass Media’s mission, fostering connections with financial institutions and ensuring the magazine’s continued impact in classrooms nationwide.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
