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Biamp provides cutting-edge audiovisual technology for corporate campuses, hospitals, airports, and large-scale venues. The complexity of specifying AV solutions, however, often left IT professionals struggling to visualize how Biamp’s products fit together.
Watson developed Biamp City, a fully interactive digital experience that allows users to explore different environments and understand how Biamp’s technology integrates into real-world applications. Instead of navigating through spec sheets and product manuals, users could now click through corporate offices, hospitals, and stadiums, seeing exactly how Biamp’s systems functioned within each space.
By transforming the sales process into an intuitive, visually immersive experience, Biamp City became an essential tool for sales teams and IT buyers. The platform not only simplified decision-making but also positioned Biamp as the go-to brand for seamless, high-performance audiovisual solutions.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
