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Bargain Storage had built a strong reputation in the Pacific Northwest, but with plans to aggressively expand across the West, they needed a more refined, scalable brand strategy. Watson stepped in at a crucial moment—just as they were pushing all their chips in on growth. Through our longstanding relationship with the owners, forged through Portland’s Entrepreneurial Organization (EO), we understood their vision and the challenges ahead. We refined their existing brand, developed marketing strategies for new facilities, and built a digital platform capable of supporting rapid expansion.
A key part of our work was developing a website that could handle the complexity of multiple locations while keeping the customer experience seamless. The platform was designed to allow easy online bookings, self-service account management, and an intuitive rental process. Whether a customer was securing a unit in Portland, Phoenix, or another expansion market, the experience remained consistent—reinforcing trust in the Bargain Storage name.
Lease-up strategies played a vital role in their expansion. We crafted localized marketing efforts that appealed to each community, ensuring new facilities gained traction quickly. We also helped develop on-site branding, signage, and collateral that reinforced a professional yet cost-conscious image, resonating with both individual renters and small businesses in need of storage solutions.
Bargain Storage’s success is built on a balance of affordability and quality—offering a no-frills approach without sacrificing security, cleanliness, or convenience. Our brand refinements and digital solutions provided them with the tools to scale without losing their core identity. Today, as they continue expanding into new markets, their brand remains strong, their leasing process is seamless, and their reputation for value-driven service is firmly established.
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
