Project Description

Oregon State University Athletics

University Sports Marketing

Oregon State University Athletics hired Watson Creative as Agency of Record to manage their brand and overall creative. We built target campaigns that re-built trust, excitement and aniticipation. Our efforts helped raise over $85M in fundraising and the highest seasonal ticket sales in 15 years. We helped build segment communication programs for staff, students, alumni and the general public for all sports, as well as the Student Athletes.