Nike ACG
NIKE – Redefining the Outdoors Through Sustainability
Nike ACG isn’t just about performance—it’s about protecting the environments athletes explore. Watson worked closely with ACG to refine its brand positioning, ensuring sustainability was more than a buzzword. Beyond Nike, Watson collaborated with other leading footwear brands to create unified sustainability guidelines and clear action levels, setting new industry benchmarks. Sustainability has been central to Watson’s career, and this work helped bring clarity and accountability to an evolving space in outdoor performance.
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