Beyond the walls.
b2b saas marketing
Every year, companies spend more than $100 billion in patent and intellectual property development. But 80% of all tech patents are nonperforming assets. 80%! Buried. Doing nothing, making nothing. That’s insane! LEAP is changing all of that with the only SaaS that can optimize patent portfolios. They hired us to make what they do (ever met a patent lawyer? they’re no joke) compelling, actionable, and human.
Services
Watching LEAP gain traction with some of the largest companies in the world.
The team at Watson built the LEAP IP brand from literal scratch. We drew the blueprint. We positioned the product offerings. Crafted the consumer journey. Researched and wrote the target personas. Established the messaging—web and social copy, product sheets, brochures, sales pitch. We also made an award-winning brand video and an Adobe-featured website. But that wasn’t the best part.
Beyond IP
Powered by AI and machine learning, LEAP is data storyteller, paralegal, and business intelligence unified into a single SaaS platform. We showed the world how LEAP demystifies portfolio development, streamlines the patent process, and provides beautifully aggregated data for clear and actionable insights.
Mukundan Chakrapani
“The team at Watson is a creative powerhouse and smart enough to see around the corner without ever breaking stride. Given the complexities of the patent lifecycle management, I doubt another agency could have created the LEAP IP brand with such an accurate but relatable touch.”
Not Everything. Just What Works.
Strategy
Build from insight. Strategy isn’t guesswork—it’s groundwork. We listen, research, and distill what matters to guide smarter decisions and set a solid creative direction.
Content
Make it meaningful. From naming to narratives, we create content that speaks with purpose—rooted in truth, tuned to your audience, and built to connect.
Digital
Design for behavior. We craft digital experiences that are intuitive, scalable, and aligned with how real people move, click, swipe, and search.
Experiential
Bring brands to life. Physical spaces, moments, and memories matter. We design experiences that feel human—and stay with you long after the lights go out.
Marketing
Drive connection. Our marketing approach blends data and instinct—getting the right message to the right people, in ways that actually move them.
Consulting
Partner on progress. We work alongside your team to solve real problems, shift thinking, and build internal alignment—without the agency ego.
