What is the difference between employer branding and recruitment marketing?

Employer branding defines the promise. Recruitment marketing promotes and activates that promise.

Employer branding answers, “Why would the right person want to work here?” Recruitment marketing turns that answer into campaigns, content, career pages, job descriptions, social posts, landing pages, candidate nurture, and communications that help people move from awareness to application.

Put simply: employer branding builds the meaning; recruitment marketing builds the path. The strongest organizations connect both. They know who they are as an employer, and they create a candidate journey that makes that story clear, believable, and easy to act on.