What is recruitment marketing?

Recruitment marketing is the use of brand strategy, content, campaigns, career sites, social media, advertising, search, and candidate communication to attract potential employees before and during the hiring process. It borrows from marketing, but the goal is not simply to generate attention. The goal is to help the right people understand the opportunity, believe in the organization, and take the next step with more confidence.

In the context of this article, recruitment marketing is where the team story becomes visible. It is how an employer moves beyond “we’re hiring” and starts answering the questions candidates actually carry: What kind of team is this? What does the work ask of me? Why does it matter? Who could I become here?