OBT partnered with Watson on a top to bottom brand reappraisal and relaunch that was thoroughly exciting and that produced spectacular results. The entire Watson team impressed us with its appetite for information about our very specialized professional environment and its diligence in testing out the relevance of received wisdom; the attention to detail and the wish to find clear and succinct ways to communicate complicated messages in the simplest and most compelling way made the experience of working with Watson positively energizing for our entire organization. And, as I mentioned, the results are spectacular!

Kevin Irving

Artistic Director – Oregon Ballet Theatre