PUBLIC SERVICE

Education, Government & Community

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Public Service marketing is synonymous with private businesses that have seven-figure budgets. Not really. But there is a direct link between meeting the needs of citizens and maximizing agency performance. To that end, we’ve been able to deliver innovative Brand Marketing systems and campaigns that help our clients raise awareness, increase engagement, change behaviors, raise capital, influence policy, and create a sense of community.

SELECT EXPERIENCE
Chief Education Office, Oregon State University, McNary High School, OPO

STRATEGY

We can help you design the right strategy to reach your target audience, whether it’s attracting students, enticing talent, or achieving donations from alumni

BRANDING & NAMING

Naming and Verbal Branding
Brandmark & Guidelines
Brand Architecture · Nomenclatures

CONTENT & MESSAGING

Brand Manifesto and Messaging
Graphics & Illustrations
Photography & Imaging
Cinematic Video & Animation

PRINT & FORMS

Stationery & Marketing Systems
Forms Systems (Interactive & Static)
Booklets & Educational Material

WEBSITE, PORTAL & APPS

Websites & Portals
Social Media Eco-Systems & Tools
App Development

MARKETING CAMPAIGNS

Ongoing Marketing & Promotion
Public Relations & Social Media
Experiential Event Marketing
Campaign Content Development

COMMUNITY ENGAGEMENT ENGINE

Gamification – Onground & Online Activations
Leaderboard, Earn and Rewards modules
Community, Fundraising & Membership

SERVICE. IT’S IN OUR DNA.

Public Service is an honor and a passion. It’s also tricky and challenging at times. How do you implement great strategies with little, to no budget? How do you navigate large committees? It takes creativity on all levels. Luckily we’re pretty creative and we understand Public Service well. Matt Watson comes from a family of educators, administrators, and politicians. He has also spent considerable time serving in our local community and teaching at universities. EVP, Colby Schlicker, started his career as a High School teacher before moving into a marketing role at Lewis & Clark Bank.

Drop us a line or call us to learn about some of our case studies and how we can help you.

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BRANDLOGY BY WATSON

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