PUBLIC SERVICEEducation, Government & Community
Public Service marketing is synonymous with private businesses that have seven-figure budgets. Not really. But there is a direct link between meeting the needs of citizens and maximizing agency performance. To that end, we’ve been able to deliver innovative Brand Marketing systems and campaigns that help our clients raise awareness, increase engagement, change behaviors, raise capital, influence policy, and create a sense of community.
Chief Education Office, Oregon State University, McNary High School, OPO
We can help you design the right strategy to reach your target audience, whether it’s attracting students, enticing talent, or achieving donations from alumni
BRANDING & NAMING
Naming and Verbal Branding
Brandmark & Guidelines
Brand Architecture · Nomenclatures
CONTENT & MESSAGING
Brand Manifesto and Messaging
Graphics & Illustrations
Photography & Imaging
Cinematic Video & Animation
PRINT & FORMS
Stationery & Marketing Systems
Forms Systems (Interactive & Static)
Booklets & Educational Material
WEBSITE, PORTAL & APPS
Websites & Portals
Social Media Eco-Systems & Tools
Ongoing Marketing & Promotion
Public Relations & Social Media
Experiential Event Marketing
Campaign Content Development
COMMUNITY ENGAGEMENT ENGINE
Gamification – Onground & Online Activations
Leaderboard, Earn and Rewards modules
Community, Fundraising & Membership
SERVICE. IT’S IN OUR DNA.
Public Service is an honor and a passion. It’s also tricky and challenging at times. How do you implement great strategies with little, to no budget? How do you navigate large committees? It takes creativity on all levels. Luckily we’re pretty creative and we understand Public Service well. Matt Watson comes from a family of educators, administrators, and politicians. He has also spent considerable time serving in our local community and teaching at universities. EVP, Colby Schlicker, started his career as a High School teacher before moving into a marketing role at Lewis & Clark Bank.
Drop us a line or call us to learn about some of our case studies and how we can help you.
BRANDOLOGY BY WATSON
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