BRAND STRATEGY LAB
Workshops, Tools, and Consulting
“I worked for Lippincott’s New York office where I learned the classic principles of brand design, strategy, and management. I then spent over a decade at Nike learning how to ‘undermine’ those philosophies. Today our clients benefit from a combination of those experiences – an intermix of classic structure and bold irreverent strategies.” – Matt Watson, Creative Director @ Watson Creative
CONSULTING + TOOLS
Streamlined and Focused on Creating Impact
The Brand Strategy Lab is a series of exercises, processes, strategies, and tools that you’ll independently work through at your own pace. It’s combined with consulting expertise from our executive team who will work with you along the way. From our experience, it’s a pivotal journey that will lead your team to undeniable truths and brand solutions that will measurably improve your business. We’ve also seen it align, focus and define the culture of an organization.
You’ll have access to an immense set of resources including in-depth instructions, video tutorials, case studies, research articles and an ever growing library of interviews, downloads and intellectual property. Additionally, as needed, we can pull reports and analytics to enrich your insights and decision making. Finally, upon completion of the Brand Strategy Lab, the WATSON executive team will provide recommendations, insights and a Brand Evaluation Report to recap your Lab.
Go at Your Own Pace.
Go as Deep as You Need, When You Need.
- CONSULTING – Included in this Lab are Five 1-hour consulting sessions lead by one of our executives – either in person or virtually. Our executive team will contribute to your lab at each major milestone to ensure you get a well-rounded perspective.
- LAB 1 // THE BRAND AUDIT – Objectively understand the current state of your brand and, more importantly, how it’s being perceived and how it matches up with your competition. We will provide you the tools and resources to set the foundation for developing your competitive advantage.
- LAB 2 // CONSUMER 360 – Comprehensively understanding your consumer is fundamental, and we have tools that will give you rich insights and new perspectives. But equally important is forecasting the Macro and Micro trends that are constantly evolving our world and changing markets. Be ahead and stay ahead – balance rear view data, your intuition, and future opportunities. You’ll also map out and orchestrate a consumer journey that will inspire and build anticipation at each customer touch point. Take your audience from attract, engage, and capture phases, towards a thoughtful retention program.
- LAB 3 // BRAND DNA – Your brand story is your most important asset. Learn the art of storytelling and how to strategically manage the life of your brand. We will help you Position, Leverage, and Harvest from the lens of your brand.
- LAB 4 // ACTIVATION MAP – Redefine your goals based on the outcomes of the 3 previous sections. Develop an Ignite, Launch and Sustain program and strategy for marketing your brand. Develop strategy and orchestrate a journey that will take them from low-commitment activities to high-commitment activation.
- BRAND EVALUATION REPORT + RECAP – Upon completion of the entire lab, we’ll provide you brand marketing recommendations, KPI’s to measure, and equity analysis on your company.
Tools and insights you’ll leverage for years.
- Brand Strategy Lab (Box, Tools, and Exercises)
- FIVE, 1-hour Consulting Sessions – In-person or Virtually
- Brand Evaluation Report and Recap (30 slides)
- Brand Labs Portal (Collaboration, Files & Project MGMT)
- Case Studies & Industry Examples
- Video Tutorials, Instructions, and Workbooks
- Video Interviews, Resources, and Articles
- Quarterly Trend Reports and Inspiration
- BLINDSIDE (PDF Book) & CONSUMER 360 Research Guide
A PROVEN PROCESS
Drive Demand. Build Loyalty. Redefine your Industry.
Our BRAND STRATEGY LAB is a proven process that will help your organization create brand experiences that will drive demand, build loyalty and redefine your industry – regardless if you’re a service, product or non-profit business.
ABOUT BRAND LABS
Brand Labs is a sister company of WATSON CREATIVE focused on education, tools and consulting to help entrepreneurs and business leaders create brands that drive demand, build loyalty and change industries.