Project Description

Oregon Ballet Theatre

Arts and Entertainment Branding

The Oregon Ballet Theatre came to us for a rebrand of their growing organization. With a professional ballet and thriving school, the need for a fresh and overarching brand strategy that respected the tradition of the organization but looked to the future was pressing. Watson Creative did workshops with key stakeholders, conducted extensive interviews with community members and developed both strategy and a new brand that reached across all areas of this premiere arts group. Watson Creative could not be more proud of our work with OBT and being a part of this major cultural institution. Following the launch of the brand and implementation of our strategies, Watson Creative was offered a position on the board, offering insights and leadership going forward.