Project Description

Chicago Bears

This was NOT your average block party–this was an epic NFL tailgate

When Watson was tasked with designing official Bears badges for the Miller Lite Chicago Bears Block Party, we set straight to work to tackle the job. On September 8th, 2018, loyal Bears fans flooded Logan Square in Chicago to enjoy live music, food and drinks, meet Bears alumni, and enter to win prizes.

Watson’s badge designs were used on the official Bears app, posters, and maps at the block party. Fans unlocked badges on the Bears’ app, entering them to win exciting prizes. The more they unlocked, the better the prizes (free Bears tickets anyone?). Thanks for letting us be a part of this fun project for the Monsters of the Midway!

Project Credits

CREDITS

Matt Watson – Creative Direction
Anna Gray – Design Lead
Phoenix Dawn – Production Design
Jay Garcia – Producer