PORTLAND (OR) – April 18, 2014 – Banking is anything but business-as-usual for Lewis & Clark Bank, a community bank based in Portland metro area, that redefines the local banking experience.
Established in 2006, Lewis & Clark Bank’s founders envisioned a community-driven bank that would focus on providing personalized services to its local clientele. The bank’s support of local initiatives that nurture their local community stands in stark contrast to the impersonal, purely profit-driven approach of its international competitors.
To help refresh the visual aspects of its brand, Lewis & Clark Bank partnered with a member of the local Portland business community, design-led business consultancy firm Watson Creative.
“Watson has helped us refresh and update our brand from a visual standpoint,” said Colby Schlicker, Marketing Director for Lewis & Clark Bank. “We are implementing new marketing assets with Watson’s help, graphics and photography, that help communicate the organization’s culture and mission and aligning with our strategic direction for growth.”
“Lewis & Clark Bank are approaching marketing with the same originality they bring to banking,” said Matt Watson, Founder and Creative Director at Watson Creative. “We’re very proud of our collaboration with Colby and the people at Lewis & Clark Bank. They’re approachable and authentic, but they also come armed with decades of knowledge of the banking industry. This attitude is the key to their success.”
“Working with Watson Creative has been fantastic,” said Schlicker. “I have found that lots of creative firms have awesome ideas, but miss out on execution and timing. Watson not only is extremely talented on all things creative, but the team delivers on the big ideas.”
After delivering a highly successful brand book, Watson Creative is now hard at work on evolving Lewis & Clark’s web presence, a task the Watson Creative team is looking forward to.
“Before I met the people at Lewis & Clark, I never thought I’d look forward to working on a bank website,” said Watson. “This one, though, is going to be a game changer.”
About Watson Creative
Watson Creative is a design-led business consultancy firm based in Portland, Oregon. Founded by Matt Watson, a design expert with 11 years experience with Nike, Watson Creative offers a wide range of business-led design services, including brand management and strategy, rebranding services, web design, VIP and athlete branding, and business strategy.
About Lewis & Clark Bank
Established in 2006, Lewis & Clark Bank focuses on providing its local clientele an efficient and personalized service. Aiming to be positive force for growth in their local community, the bank supports a number local initiatives including Children’s Center of Clackamas County.