WINE, BEER, SPIRITS
The Sins (Wine, Beer, Spirits & Cannabis)
Selling consumer products, particularly alcohol and other ‘sins’ products, is incredibly competitive and extremely dependent on successful brand marketing efforts. Historically, packaging is typically king, but we’ve also seen strong results from evolving stories across other customer touch-points – digital, events, tasting rooms, swag, and traditional print. Even more exciting is our Club Portal, full of gamification opportunities to earn points and gain rewards – online and on-ground. The Club Portal is specifically successful for corporate sales.
Budweiser, Stoller Winery, Domaine Serene, Wild Roots, Cascade Distillery, Williams Wonder Farm, Delta Mantra
IT’S A RESPONSIBILITY
In the world of alcohol consumption, you always need to be looking at your target market and adjusting your marketing strategy accordingly. Your audience is large – 71% of US adults over 21 drink alcohol, and nearly a third of that group is under 35 years of age. Drinking alcohol often forms a part of culture, which is why you need to keep an ear to the ground to constantly re-imagine who your audience is and what your approach should be.
Millennials are now legal drinkers and they have distinct preferences, such as the current interest in craft beers. It’s clear that the younger generation wants something that feels personal – something bespoke as opposed to mass produced. Health conscious individuals are also taking notice of the ingredients used in the alcohol they drink.
How will you market your products accordingly? We can help you. We know how to reach the different segments of the ‘sins’ market and we understand how digital and social media tactics are reshaping the way brands interact with your consumers. Contact us for a consultation.