SOFTWARE & TECHNOLOGY
Brand Marketing for Software, SaaS and Technology
Upon leaving NIKE, Matt Watson’s first client was InFocus – a collaboration technology and software leader. They’ve been a client for years and we’ve helped them with nearly everything: brand, UI/UX of their technology, websites, packaging, trade shows, videos, to name a few. At the same time, Matt and Dave Sjolin were refining their own SaaS, which was eventually sold to SkiData a few years ago. In both cases, our unique background in Strategy has led to better brand positioning, a more focused business plan, rich creative, and ongoing success. Today, we work with dozens of companies in this space.
Apple, InFocus, SkiData, Intel, NIKE, Kangaroo, Dr. Cloud, Ensoftek
LEAD BY STORY
At WATSON, we keep it simple – we tell your brand’s unique story based on each solution. There’s an appropriate time to get into all the features that engineers and techies love discussing, but that information should be displayed further down the sales funnel. Rather, we focus on how your product or technology will change life for the better, because that’s all your clients really need to know. They need to know WHY to trust you.