FOOTWEAR, APPAREL & EQUIPMENT
Product Marketing, Consulting & Branding
The value of the footwear business alone has now exceeded $50 billion in the U.S., there are over 30,000 shoe stores, and onlines sales continue to grow. To complicate matters, not many brands have true top-of-mind awareness. As a result, effective branding and knowledgeable product marketing is absolutely crucial. WE KNOW PRODUCT. Matt Watson spent over 11 years at NIKE and several of our executive team members also cut their teeth working client-side for Footwear, Apparel and Equipment companies. Whether you are starting out of your garage, or you just hit your first $100M in sales, we have a unique approach to grow and manage your brand.
NIKE, Korkers, Hi-Tec, & the rest are confidential
SIMPLIFY AND GO
From our experience, stories drive demand, and these work specifically well for product. We believe that having an overarching brand story that influences both your product decisions and marketing approach will simplify your efforts, conserve budgets, and maximise your growth. Therefore, brand strategies should be at the heart of your business plan to help focus your product offering, determine direction, and set the stage to win over loyal consumers.